About

 

A 17 year track record creating interactive experiences that people love, with experience from agency to hardware startup to FTSE 250 tech company.

More than a decade of agency experience has given me an innate understanding of what motivates consumers – what makes someone connect with a brand. I have delivered iconic digital experiences for some of the world’s biggest brands, including Porsche, The Beatles and Foot Locker's award-winning Sneakerpedia. I have held Head of UX roles in some of the UK's most innovative digital and integrated agencies. With a background in both engineering and fine art, I offer clients a unique perspective. I bring creativity, a solid understanding of technology, and experience of facilitating collaboration across disciplines.

 
Giles is genuinely one of the smartest, nicest and most collaborative people I’ve worked with. He also brings together the holy trinity of skills for a user experience strategist: engineering, fine art and digital understanding. I would wholeheartedly recommend him.
— Tom Adams, Global Head of Strategy, FutureBrand Worldwide
 

Key Skills

 
  • Leading the design of world-class multichannel experiences.

  • Managing, guiding and developing talented UX teams.

  • Developing UX strategy that delivers on business objectives.

  • Developing insight through user research, analytics and testing.
  • Championing design integrity, creativity and innovation.
  • Lean UX and agile.
 
 
 

I am a great believer in the power of design thinking to make technology human – what can be achieved through a resolute focus on users’ needs.