Design a fully responsive, transactional website to launch of a new global hotel brand, and support their ambition to become Europe’s largest four-star hotel group by 2015.
With an unfamiliar brand, and online travel agents taking a growing share of online bookings, Amba needed a site that would generate awareness and preference.
Apply a bold new design and UI to the pre-existing CMS and booking engine used across the parent company's portfolio of brands, streamlining the booking process and making the hotels look amazing.
Introduce new content, casting the site as a digital concierge service that showcases authentic local experiences around the hotel. By inspiring people early in the consumer journey, when they are thinking about where to travel to, Amba get upstream of the price comparison sites, establish affinity and speak to the impulse motivating their trip.