Fairtrade

 

Challenge

Fairtrade needed an online hub for campaign activity around Fairtrade Fortnight 2014 calling for a fair deal for banana farmers. Fairtrade want people to understand the importance of fair pricing and sign a petition to pressure the government.

Solution

'Stick with Foncho' is a unique campaign that aims to transform the banana industry to ensure that millions of struggling banana farmers and workers get a fair deal. Albeiro Alfonso “Foncho” Cantillo is a banana farmer from Colombia. He’s coming to the UK on a mission to make bananas fair.

My team created a simple and engaging, fully responsive, website where visitors could come to find out more about Foncho's mission and get involved in the campaign. The campaign went on to add a petition, allowing visitors to "Stick with Foncho" by creating a personalised virtual banana sticker to share and show their support. 

http://foncho.fairtrade.org.uk/